authenticity in the digital age monday musings travel blogger lumen beltran lulu meets world influencer marketing

Authenticity in the Digital Age

What does it mean to be authentic?  In the Golden Age of influencer marketing, does the word “authentic” really mean anything to us millennials anymore? Aren’t we all curating our social media content just to be featured on larger community accounts to receive validation from strangers on the internet? These so-called virtual communities? (Hello, #socality?) Aren’t we all…